Playing with the Big Boys: Lessons you can learn from the nation’s most successful retailers (pdf)
Why should we pay attention to non-HME retailers? Can selling clothing or electronics or refrigerators be anything like our products? Absolutely!
Brand New Business
The Bentons believed their store was a destination retail location. With the proper care and attention, they felt that longtime referral sources and retail customers would follow to the new location.
You've got your location. Now it's time to BUILD YOUR
BRAND & Boost Retail Business.
Building your brand, community visibility and customer patronage are tantamount to success
Make
Your Store Opening Grand
Make Your Launch an Event to Remember
What's
the Plan?
Add Power to Your Marketing Efforts
Quiet
No Longer
Is Cable Advertising Right For Your Strategic Marketing Efforts?
Getting
Publicity That Counts
Getting media publicity for your firm is good business and good marketing.
Managing to Breath
Asthma management, and why
the development of asthma programs has progressed much slower than anyone expected.
Strengthening the Supply Chain
For HME providers, minding the business should not mean managing the distribution activity.
